clydekissinger4230

Tag: luxury

  • PRADA: About the Italian Luxury Fashion House

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    Prada’s and Bertelli’s respective businesses were merged to create Prapar B.V. The name, however, was later changed to Prada B.V., and Patrizio Bertelli was named Chief Executive Officer of the Prada luxury company. In 1975, Luisa’s daughter, Miuccia, joined the family business as an accessory designer. In 1977, Miuccia began seeing Patrizio Bertelli, founder of…

  • Hermès The Strategy Insights Behind The Iconic Luxury Brand

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    In addition to retail level experiences, the company is trying to forge a link with China’s rich tradition of craftsmanship to increase the brand’s appeal in the country. Brand communication and marketing strategies of Hermès always remain consistent with the principles of “heritage” and “exclusivity” of the company. Marketing campaigns celebrate the Hermès lifestyle and…

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