Enter special sections, such as Gucci Places, to explore curious corners of the world, and Gucci Garden, designed with the creative spirit of the exhibit space in Florence. The real change for the brand occurred in 1990 when the wildly talented Ford entered the picture. Initially, the young designer oversaw Gucci’s ready-to-wear collection but became the fashion house’s Creative Director in 1994. He was murdered a few years later on March 27, 1995, as reported by People.
Gucci is one the most renowned and influential luxury brands in the world today, a genuine global reference for fashion and accessories, and a benchmark for a modern, innovative business. Italian fashion designer Sabato De Sarno took over as Gucci’s creative director in January 2023, per The Guardian. In the years after his appointment, Michele turned the luxury house into the printed, sequined, oversized-glasses-loving vision it’s known for today. In 2019, Gucci relaunched its makeup line, Gucci Beauty, and introduced its first unisex fragrance, Mémoire d’Une Odeur ($77). Starting with its 2022 collections, the company has been entirely fur-free, according to Forbes.
Because pricing items at lower amounts would mean more people (with lower status & reputation) would have access to the products and be able to buy. Therefore, they continue to charge very high prices to attract and retain a certain persona. Gucci was one of the biggest luxury clothes companies in the world, until the late 1970s, when some bad business decisions and family arguments almost made the company bankrupt. At the time, the brothers Aldo and Rodolfo controlled equal 50% shares of the company.
In 1921, Gucci’s first stores opened in Florence, where he founded the company. The boutique in Rome’s luxury shopping street Via Condotti opened in 1938. Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
The 1980s were particularly tumultuous for Gucci, as long-simmering family feuds came to a head. In 1980 one of Aldo’s sons, Paolo Gucci, attempted to launch new fashion lines using the family name. Other family members were enraged and filed a series of lawsuits to prevent Paolo’s offshoot from being recognized. Although his plan was eventually blocked, the rift kicked off a series of increasingly public familial spats. In 1982, a year after Gucci’s first fashion show, Paolo filed a $13.3 million lawsuit against five other family members after they allegedly attacked him physically at a board meeting.
About the same time, American first lady and fashion icon Jacqueline Kennedy was seen carrying a Gucci bag, helping to further popularize the brand. The bag was later named the Jackie and became one of the 1970s’ most-photographed bags. The early 1960s also saw Gucci adopt the now famous double-G logo, designed by Aldo Gucci, and open a store in Paris. In the 1970s Gucci opened stores in Tokyo and Hong Kong alongside a second location in New York. As mentioned before, many high-end fashion houses serve a particular audience. Luxury brands create high quality, luxury products KNOWING this is what their ideal customer wants and will pay for.
In the mid-’90s, Ford’s collections set the sleek, sexy, modern style of the house’s look and established it as a brand dedicated to evening glamour, attracting Hollywood A-listers. In the early ‘60s, the GG logo was applied to canvas and used for bags, small leather goods, luggage and the first pieces of clothing. Handbags and purses from the company will have a number of features depending on the specific models you are considering. Therefore, you may want to keep the following factors in mind when you’re trying to make the fashion bag purchase that meets your needs. By the early ’80s, overzealous licensing had tarnished the label’s identity. Meanwhile, vicious infighting led to the Gucci family ultimately losing control of the company in 1993.
This exclusive market impacts the pricing and allows brands to charge more. Franchi divorced Colombo in 1991.[21][22] Maurizio Gucci’s divorce from Reggiani was finalized in 1994.
As noted by Business of Fashion, in 2006, Giannini was named Creative Director, and her relaunch of the “Flora” pattern—instead of focusing on the double-G logo—proved massively successful. In 1961, stores opened in London and Palm Beach and the bag that Jacqueline Kennedy was seen with was renamed the Jackie, which would be relaunched in 1999 in many colors and variations to great success, opening the era of the Gucci “It” bag. Around this time, the green-red-green web became a hallmark of the company. In addition to Aldo, Gucci and his wife Aida had two other sons, Vasco and Rodolfo. Louis Vuitton marketing chief Stefano Cantino is joining the Kering flagship as it attempts to reignite growth under CEO Jean-François Palus and creative director Sabato de Sarno. This week, more luxury brands will report first-quarter results, offering clues as to how broad and how deep the downturn is going to get.
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