This exclusive market impacts the pricing and allows brands to charge more. Franchi divorced Colombo in 1991.[21][22] Maurizio Gucci’s divorce from Reggiani was finalized in 1994.
Gucci does not stand for anything in particular, as it is simply the name of the Italian luxury fashion brand founded by Guccio Gucci in 1921. The brand has become synonymous with high-fashion, luxury, and quality, and is known for its distinctive designs, iconic branding, and strong presence in the fashion industry. Despite the lack of a specific meaning behind the name, Gucci has become one of the most recognized and respected brands in the world, loved by fashion-conscious consumers and celebrities alike. Initially the brand produced primarily leather goods, as well as premium knitwear, silk goods, shoes and handbags. During the second world war, material constraints owing to the war effort forced the label to use cotton to create their goods.
The Gucci workshop developed a new material out of woven hemp sourced from Naples to cope with the embargo. The brand’s first commercially successful bags were made from this canapa and featured the now iconic brown-on-tan diamond pattern. In 1989 Bergdorf Goodman president Dawn Mello was brought in to revive Gucci. She in turn hired American fashion designer Tom Ford to manage the ready-to-wear collection; he later became the brand’s creative director. Under Ford’s direction, the company’s image was revitalized and once again became synonymous with luxury and celebrity. In 1993 Maurizio Gucci sold the rest of his shares in the company to Investcorp.
According to AnOther Magazine, when she purchased a bamboo-handled bag in 1966, Rodolfo gifted her a floral scarf made especially for her. The pattern was a commissioned illustration by famed artist Vittorio Accornero and later named the “Flora” print. While there were already locations in Florence and Rome, Rodolfo opened another in Milan in 1951 before expanding to the U.S. in 1953. Shortly before Guccio’s death that same year, a Gucci store opened at The Savoy Plaza Hotel in New York City as a tribute to his time as a porter.
In 1921 Gucci opened his first retail location on Florence’s Via della Vigna Nuova, where he began selling his leather goods and luggage. Gucci’s four sons, Aldo, Vasco, Rodolfo, and Ugo (his adopted stepson), were soon brought into the family business. (Although Gucci had a daughter, Grimalda, she was not included in the business.) In 1935 the League of Nations imposed an embargo on Mussolini’s Italy, greatly inhibiting the import of leather. This forced Gucci to find alternative materials for his growing line of luxury items.
It has also promised to reduce its environmental impact, including greenhouse gas emissions, by 2025. In 2004, Ford and De Sole left the company over contract disputes with PPR (via The Wall Street Journal), but not before Ford brought Fendi’s former handbag designer, Frida Giannini, into the mix, hoping to bolster Gucci’s accessories department. John Ray took over menswear after Ford’s departure, while Alessandra Facchinetti handled womenswear.
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